Is Sensodyne Pronamel Vegetarian? |The Vegetarian Diaries + Biologeel

There's a new toothpaste product on the market called Sensodyne Pronamel which touts itself as a an especially effective way to counteract the demineralization caused from the consumption of acidic food and beverages.

But is it vegan or vegetarian? A quick look at their website--referenced in the link above--is not all that forthcoming. The FAQ section foregoes the usual part about ingredients and dietary issues and instead is primarily further advertisement of the benefits conferred by using their product.

To be fair, they do have a prominently placed link from which to contact them, but then they demand quite a bit of information. There is no kosher pareve or vegan/vegetarian symbol or note on the packaging of the toothpaste. So, it's fair to guess that the glycerin in the paste is animal sourced.

Which leads to the broader topic: the shifty nature of many food, drink, or other comestible companies in reporting the vegan or vegetarian status of their product. The demand is there from a sizable number of vegetarians, along with those with dietary restrictions on allergen or religious grounds. Yet companies to do not make a policy of stating vegetarian status--usually when their product is not vegetarian. If their product does not source from animals, they will readily label the packaging to make that clear. However, if they do use animals in the production, then they will hide this information.

Not only is that dishonorable, but it just makes being a vegetarian--much less a vegan--that much harder.

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